ABOUT US
OUR MISSION
CONNECTING
We believe that making the right connections at the right time is what helps set a business up for success. Creating meaningful relationships with our clients and providing exceptional accounting and consulting services is only the beginning. Whether you are hiring your first employee, setting up benefit plans, or transitioning to the next chapter of life, we can connect you with our knowledgeable, dynamic network of professionals.
COLLABORATING
We firmly believe the whole is greater than the sum of its parts. With our partnership, you'll benefit from our vast industry experience and depth of accounting knowledge. The additional capacity you will gain with a dedicated accounting staff will allow you to achieve more than someone trying to tackle everything on their own.
CONQUERING
We want you to crush your goals, confidently face challenges and know you have our support. We'll be there every step of the way.
MEET OUR TEAM
We pride ourselves on being client-focused at Alliere CPA. Our team of expert accountants work closely with small- to mid-size business owners and nonprofits to reach their their unique needs and goals. With years of experience and a wealth of knowledge, we are dedicated to providing guidance in developing plans that support overall business or organizational goals
BONNIE WATSON, CPA, CNAP
FOUNDER & PRINCIPAL
Bonnie founded Alliere CPA in 2018 to do more than deliver accounting services — she wanted to make a difference for the people and organizations she serves. With over 20 years of accounting and tax experience, she partners with small- to mid-sized businesses, nonprofits, and individuals to provide outsourced accounting, controller and CFO services, and comprehensive tax planning and preparation. She also supports nonprofits with compliance returns and strategic financial guidance.
In 2025, Bonnie earned her Certified Nonprofit Accounting Professional (CNAP) designation, further strengthening her ability to serve mission-driven organizations. Known for her empathy, integrity, and collaborative approach, Bonnie builds lasting relationships that empower clients to reach their goals.
She serves as Treasurer for Community Shares of Wisconsin, which recognized her as a Backyard Hero in 2025 for her commitment to helping others in her community.
SARAH FLEMING, CNAP
Senior Accountant
Sarah joined Alliere CPA in 2022 as an intern and quickly became an essential member of the team. Her enthusiasm, attention to detail, and commitment to excellence help drive success for both our clients and the firm.
As a Certified Nonprofit Accounting Professional (CNAP) with a bachelor’s degree in Accounting from St. Norbert College, Sarah supports small- to mid-sized businesses and nonprofits with financial reporting, general ledger management, and tax compliance. She also assists with accounts payable and receivable, financial statement preparation, and budgeting and forecasting.
Dedicated to continuous learning, Sarah is currently pursuing her CPA certification to further strengthen her expertise. Known for her professionalism and integrity, she brings both technical skill and genuine care to every client relationship.
"I recently broke ties with my accounting firm of 18 years after my accountant retired. Bonnie made the process effortless, and she also helped me with some ambiguous tax issues. I appreciate the time she took to make sure we had everything covered. I called or emailed Bonnie often with questions, and she was patient and thorough."
melissa c, madison, wi
"We have worked with Bonnie at Alliere CPA for several years and have appreciated her expert recommendations and assistance. They are easy to work with and have helped us with bookkeeping tasks and complex construction, debt accounting and reporting. They have always been there for us when we needed them and have greatly contributed to our ongoing success.”
Paige w., finance director, Willy street co-op
"We’ve had the pleasure of working with Bonnie at Alliere CPA for the past year. As a small nonprofit, having Bonnie’s support has made a huge difference as we navigate these uncertain times. We appreciate her great knowledge, accessibility, and ability to meet our accounting needs. Bonnie worked with us to set up our books to provide transparency for our management team and board. I am grateful to have Bonnie on our team!"
Stephanie d., madison, wi
Susan Goelz
Administrative Services Manager
Susan joined the Alliere team in 2024, bringing with her extensive experience in business operations and administrative management. Her strong organizational skills and attention to detail quickly made her an indispensable part of the firm.
As the hub of coordination and communication, Susan ensures that both clients and team members receive seamless support. She’s known for her professionalism, insight, and unwavering work ethic — qualities that elevate the firm’s service and strengthen client relationships.
With her kind and approachable nature, Susan embodies Alliere’s values of integrity, collaboration, and care, helping create a positive experience for everyone she works with.